UX in the Experience Equation: From Silos to Growth Engine
Cory Davison, author of The 4X Method™, challenges the conventional thinking about UX as a silo and presents a proven framework adopted by many fast-growing companies to connect key experiences, and deliver measurable business impact. You will leave with a practical framework to align UX with broader company goals, bridge company silos, and connect experiences to deliver greater value to users while driving growth.
Speaker
Cory Davison
Cory Davison | Author of The Modern Customer Experience: The 4X Method™ | CEO, 4Xperience | AI Strategist
Cory Davison is the author of The Modern Customer Experience: The 4X Method™ and CEO of 4Xperience, a research and experience design firm transforming how companies create human-centric strategies. An MIT-certified AI Strategist and angel investor, she has over 25 years of experience helping industry leaders like Toyota, Shopify, Benevity, and SMART Technologies break silos and align teams for lasting impact. Cory challenges leaders to rethink experience as a catalyst for transformation, ensuring UX is not just a function but a key driver of real business success.