Championing the User: Creating Cultures that Advance UX Maturity
Join us for Championing the User: Creating Cultures that Advance UX Maturity. Learn to assess UX maturity, foster user-first cultures, and drive collaboration. Discover strategies to elevate UX at every level—whether through cross-functional pods that break silos or communities of practice that share knowledge. We'll explore real-world successes and failures, equipping you with actionable insights to champion UX and position it as a key driver of organizational success.
Speakers

Jessica Snow
Manager, Digital Content, University of Calgary
Jessica is a UX leader, strategist, and designer with 15+ years of experience turning complexity into clarity. After business school, she worked in international non-profits, researching how products move through global markets and shape economies. This foundation in systems thinking now fuels her UX approach, as she blends design thinking with a systems lens to create scalable, user-centered solutions. She has led UX and content design teams, elevating UX to the forefront of enterprise strategy to drive impact by fostering a strong design culture. Passionate about learning design and education, Jessica has taught interaction and content design courses at Bow Valley College and UCalgary.

Nicola Gutteridge
Manager, Digital Experience, at University of Calgary
Nicola is a strategic digital leader with 15 years of experience driving user-centered transformation across agencies, non-profits, and higher education. She specializes in leading cross-functional teams, optimizing digital experiences, and streamlining processes for meaningful impact. Passionate about human-first design, Nicola fosters cultures that empower teams to navigate complex challenges and innovate through UX and digital strategy.
