Broadening UX through service design
UX practitioners often focus on designing user-centric products—but as UX leaders, we have an opportunity to think bigger. Service design is the practice of organizing all elements of a business—its people, tools, and processes—to create seamless interactions that enhance experiences and, ultimately, drive better outcomes. In this talk, we’ll explore how User Experience and Service Designers can amplify each other, the typical overlap of UX leadership and service design, and how all of us can improve our practice with a service design mindset.
Speakers
Julie Kuhn
UX Designer at J5 Design
Julie, previously trained as an industrial designer, is a UX Designer at J5 Design. She is led by her passion for uncovering root problems, which carries her well in designing complex digital services. Known as a complexity buster, she encourages her teammates to think beyond constraints to allow for innovative solutions to emerge. With a deep interest in both the sciences and the arts, Julie sees design as a tool for creative changemaking.
Meng Li
UX Designer at J5 Design
Meng is a UX Designer at J5 Design and trained anthropologist blending expertise in quantitative research and data-driven design. Her passion for creating human-centric, data-informed solutions for complex problems led her to cultivate her practice in human-centred design. Curious and deeply empathetic, Meng thrives on understanding people and applying that insight to her work and in elevating her team's experiences. Meng is currently focused on transforming digital services for citizens across the province.
Kyna Ceschini
Digital Lead, J5 Design
Kyna is a Digital Lead at J5 Design, passionate about ensuring everything she designs is useful, accessible, and meaningful. She has an information design, marketing, and communications background which has helped her to become well-versed in areas such as human-centred design, systems thinking, design research, and information architecture. Kyna is motivated by her role as a community member and feels a responsibility to use her skills and abilities for social good. She is currently designing digital government services and working to advance the practice of digital design within J5.