Beyond the walls: Trojan horse tactic for effective UX testing
In the high-stakes world of healthcare, fast and effective UX research is paramount.
Common misconceptions include the belief that only extensive and large UX studies deliver value, or that tests must be perfect to provide insight.
This presentation will try to resolve this contradiction by sharing a real-world case study of a usability test designed to fit given circumstances and specific events.
Speaker
Petra Kiss
Researcher at the City of Calgary
Petra is a service experience designer who brings a strong research background along with expertise in telecommunications and healthcare. She is truly passionate about utilizing mixed methods in both research and service design, as well as mapping customer journeys to create clear visions for effective service delivery.