The AI investigator’s guide: choosing the best tool for your needs

Think FBI profiling, but for AI! As UX pros, we don’t chase hype; we investigate. In this session, you’ll learn how to examine and compare AI tools to understand their behaviour and limits. No guesswork, just practical ways to uncover what each tool can and can’t do so you can pick the right model for each job.

• Learn practical profiling tests for AI tools.
• Build your own “AI profiles”.
• Choose the right AI for each task.
• Apply GenAI more safely and effectively.

Paula Madeira is a senior UX Designer and Researcher dedicated to creating inclusive, user-centred digital experiences. With expertise in usability, accessibility, and data-driven design, she uses her strong research background to improve user interactions.

Active in Calgary’s tech community, Paula fosters collaboration and knowledge-sharing to drive innovation. Passionate about the intersection of AI and UX, she explores how emerging technologies enhance digital services. Using AI in her daily work and personal life, Paula shares insights on how to investigate and compare AI tools to pick the right one for each job.