Saturday, February 28, 2026 @ 1:00 PM

How design roles are evolving in the market

Calgary Central Library - Patricia Whelan Performance Hall

We will discuss the evolving roles of designers in the current constrained market. Topics will include the impact of AI on design, how organizations are managing to accomplish more with limited budgets, and the types of skills designers should focus on developing to stay competitive.

Main takeaways:

Attendees will gain insights into the changing design market and learn strategies to adapt effectively as the role of designers continues to evolve.

Our Speakers

Fouad Jallouli

Fouad Jallouli

Director, Service Design for the Government of Alberta

About Fouad

Fouad is a Service Design and Digital Transformation leader with over 18 years of experience delivering value across fintech, energy, retail, and government sectors. He specializes in translating complex user problems into impactful, scalable digital services that drive business growth.

By building and mentoring cross-functional teams, he bridges the gap between strategic vision and execution. Fouad is passionate about using service design principles and business model innovation to create world-class customer experiences.

Kerry Harmer

Kerry Harmer

Innovation Designer and Ignition Lead at KPMG Canada

She/Her

About Kerry
Kerry is the Innovation Designer and KPMG Ignition Leader. Kerry helps clients solve complex business challenges using innovative methods grounded in Design Thinking. Kerry leverages her extensive background in research and facilitating innovation through human-centred design, design thinking, speculative design, and the creative process, which is augmented by her skills in emerging technologies and prototyping.
Kerry has a Master of Industrial Design and spent many years teaching all facets of design in higher education and as a consultant leading design-led innovation with clients in a variety of industries.
Lauren Sandberg

Lauren Sandberg

Partner & Chief Growth Officer at Daughter Creative

She/Her

About Lauren
Lauren Sandberg is a Calgary-based strategist and marketing leader, and Partner and Chief Growth Officer at Daughter. She brings experience building culturally relevant, commercially effective brands, with a proven track record leading brand development and go-to-market strategies, particularly within real estate.

Her work has been recognized by Applied Arts and featured in The Calgary Herald and The Globe & Mail. Lauren is a recipient of Brand of the Year from the Hashtag Awards and serves on the Advisory Panel for the AUArts Design Program. She is also a frequent guest speaker at the University of Calgary and Alberta University of the Arts, where she shares perspectives on branding, strategy, and marketing leadership.

Where to Go

Calgary Central Library | Patricia Whelan Performance Hall 
Level 1

 

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